Privacy Policy

Last updated: Febuary 21, 2026

This Privacy Policy describes how Talatum (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.talatum.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

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How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to:

• Communicate with you

• Provide or improve the Services

• Comply with legal obligations

• Enforce applicable terms of service

• Protect or defend the Services, our rights, and the rights of our users

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What Personal Information We Collect

The types of personal information we obtain depends on how you interact with our Site and Services. When we use the term "personal information", we refer to information that identifies, relates to, describes or can be associated with you.

Information We Collect Directly from You

• Contact details (name, address, phone number, email)

• Order information (billing/shipping address, payment confirmation, phone number)

• Account information (username, password, security questions)

• Shopping information (items viewed, cart activity, loyalty points, reviews, referrals, gift cards, purchases)

• Customer support communications

Some features may require certain information. If not provided, access to features may be limited.

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Information We Collect About Your Usage

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies and similar technologies. This may include:

• Device information

• Browser type

• Network connection

• IP address

• Site interaction details

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Information We Obtain from Third Parties

We may obtain information from:

• Service providers supporting our store (e.g., Shopify)

• Payment processors (bank details, card details, billing address)

• Advertising and analytics providers

• Tracking technologies (pixels, SDKs, cookies)

All third-party information is treated in accordance with this Privacy Policy.

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How We Use Your Personal Information

Providing Products and Services

To process payments, fulfill orders, manage accounts, handle returns, and provide customer support.

Marketing and Advertising

To send promotional communications and personalize advertising.
For EEA residents, the legal basis is legitimate interest under Art. 6(1)(f) GDPR.

Security and Fraud Prevention

To detect and prevent fraudulent activity and maintain site security.

Service Improvement

To improve user experience and customer service.

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Cookies

We use cookies to operate and improve our Site. For Shopify-related cookies, see:
https://www.shopify.com/legal/cookies

You may disable cookies in your browser, though this may affect functionality.

We recognize the Global Privacy Control (GPC) signal and treat it as a valid opt-out request where applicable.

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How We Disclose Personal Information

We may share information with:

• Vendors and service providers (IT, payment processors, analytics, shipping)

• Marketing and advertising partners

• Affiliates within our corporate group

• Legal authorities when required

• Parties involved in mergers or business transactions

We do not use or disclose sensitive personal information without consent.

Over the past 12 months, we may have shared identifiers, commercial information, usage data, and geolocation data for advertising and service purposes as permitted by law.

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Third Party Websites and Links

We are not responsible for the privacy practices of third-party websites linked on our Site.

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Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under 16.

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Security and Retention

While we use reasonable safeguards, no method of transmission is completely secure.

We retain personal information only as long as necessary to:

• Maintain your account

• Fulfill orders

• Comply with legal obligations

• Resolve disputes

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Your Rights

Depending on your location, you may have rights including:

• Access to your data

• Deletion

• Correction

• Data portability

• Opt-out of sale/sharing

• Restrict processing

• Withdraw consent

• Appeal decisions

To exercise your rights, contact us using the details below.

We will not discriminate against you for exercising your rights.

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Complaints

If you have concerns about how we handle your data, please contact us. You may also contact your local data protection authority.

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International Users

Your information may be processed outside your country. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

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Contact

If you have questions about this Privacy Policy or wish to exercise your rights:

Email: hello.talatum@gmail.com

For applicable data protection laws, we act as the data controller of your personal information unless stated otherwise.